Teenie Weenie: “In Name of Us” Gallery | Shanghai, China

Minimalist Brand Retrospective

PROJECT CREDITS

Space Designer & Visualization Strategist | Yiting Hou at Aolab

Tools | Rhino, Unreal Engine 5 (UE5)

Location | Xian Suo Culture and Art Space


THE VISION

Transformed a standard all-white “white-box” retail shell into a serene, gallery-like environment. The design prioritizes storytelling and brand heritage through minimalist spatial intervention.


TECHNICAL STRATEGIES

Minimalist Intervention

Achieved spatial definition through sparse, intentional furniture placement, preserving the pristine nature of the space to focus on the brand narrative.


High-Fidelity Visualization

Utilized Unreal Engine 5 to develop a precise spatial strategy, allowing for granular control over lighting and void-space management within a monochromatic palette.


Thematic Navigation

  • Translated abstract concepts—History, Redefine, and Exchange—into a fluid, unencumbered floor plan that facilitates a contemplative visitor journey.

©Teenie Weenie & Aolab

©Teenie Weenie & Aolab

©Teenie Weenie & Aolab

©Teenie Weenie & Aolab

©Teenie Weenie & Aolab

©Teenie Weenie & Aolab