New Balance SCF Opening & Culture Wall Design – Shanghai, China
Project by Aolab for New Balance
Photography credit to New Balance & Aolab
Role: Space Designer
Recently, we organized a grand opening ceremony for New Balance Shanghai Content Factory and designed a culture wall. During the opening ceremony, all NB employees received their own portrait photos and had the opportunity to print them on the spot, creating DIY picture frames. This event, aligned with the SCF's philosophy, will become a significant hub for content creation. Here, we embrace the slogan "Our passion in motion" to showcase boundless creativity and vitality.